Did you know? #randomfacts

Although the notion of Sustainability appeared for the first time in Germany in the 18th century (as Nachhaltigkeit), in fact Sustainability (and the creative oxymoron ’Sustainable Development’) is a young concept. Developed in the early seventies, it was formalized and officially adopted by the international community in 1987 in the UN report ’Our Common Future’.

Creativity & Play (thanks to Melbourne Sustainability Jam ’11)

(shared from the Melbourne Sustainability Jam)

Many people ask us, do I need to be a designer? Do I need to be creative?
The answer is; you don’t need to be a designer, and don’t worry about creativity. Actually, don’t worry at all. Some of us believe that creativity is the result of not worrying. When we worry we block all weird/embarrassing messages our brain is sending us, when often they are seed of many creative ideas that sounded silly some day. When we relax, our brain founds itself in a playground and everything is a possibility. Maybe that is why our craziest ideas are among friends and people we have fun with.

Another good trick is to encourage the person next to you. Let others feel comfortable next to you.
Celebrate mistakes. Woopy a misspelling! Let’s go crazy and write a whole sentence wrong.

Our best advice: Be positive! We have jobs, assignments, goals, fears and obligations.
The Jam is not about all that. Is about what can we do to help the world we live in. And if we are planing our own future, let it be the result of this fun weekend  with crazy ideas and the good feeling that we can fix everything

[by Marina Paronetto Melbrourne Sustainability Jam]

TED – Tim Brown on creativity and play

The Future of Urban Sustainability

 BMW Group is giving us a glimpse at what may come through The Future of Urban Sustainability, a four-month project currently running on TheAtlantic.com and in the magazine that sets out to examine green urban movements.  In the coming weeks, we will be posting the most unique, innovative, and informative stories and videos that cover technology, followed by policy and city living.
Check out From Plastic to Plants, which explores new technologies that may help resolve the inefficiency of used goods.  Coke, for instance, has created the first ever recyclable plastic bottle made partially from plants, while another group is saying we could “create a sustainable island made from all of that floating trash, complete with farms and beaches.”
Another idea I love is “farmscrapers,” which are tall, purpose-built vertical farms that could be located in cities.

Wondering what a Jam looks like in practice?

Read about IBM’s 2006 InnovationJam where they brought together 150,000 participants across 104 countries together over the course of two 72-hour sessions in what became the world’s largest online brainstorming session ever. Probably. It resulted in the launching of 10 new IBM businesses, including Big Green Innovations, an IBM business unit that applies IBM’s advanced expertise and technologies
to emerging and global-scale environmental issues. Read the full article here: http://www.ibm.com/ibm100/us/en/icons/innovationjam/

Green marketing is dead – but brands could still save the day

The problem

“People are being persuaded to spend money we don’t have on things we don’t need to create impressions that won’t last on people we don’t care about” – Tim Jackson

In developed nations we live in an unprecedented world of super-consumption. Our economy demands that we consume to keep it growing healthily. Every day marketing campaigns whisper “buy-me, buy-me”, and before we know it our homes are filled with stuff, much of which we forget about. We love to consume and it is firmly engrained as a social norm. The singer Lily Allen (now Lily Cooper) has it about right:

I am a weapon of massive consumption /
It’s not my fault/
it’s how I’m programmed to function.

But it’s clear we cannot go on this way. We face unprecedented challenges, from accelerating climate change to rising social inequalities (recent data from the US indicates that poverty statistics are at a 27-year high) to a growing demand for water and key commodities. Our planet simply can’t sustain lifestyles that guzzle resources far faster than our planet can replenish them.

The vision

We must adapt our societies and economies to sustainable patterns of consumption as soon as we can. Continue reading